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Domain Names – Things You Need to Know

Domain names are one of the most cost-effective marketing tools available to you. If you’ve never registered yourself a domain name before, now is the time to do so. By choosing your domain you can determine, some say, the type of visitors you potentially attract, create brand awareness, and possibly start to rank well on search engines.

Domain names are very important for the success of any website. The domain name should be not only memorable but easy to remember. Many people buy ready-made generic domains and because of that, forget about a great opportunity: to make a name of your own!

No matter the kind of business you are involved in, your online presence is a critical part of everything you do. You want to make sure that people can find your website and that they know who you are. That is where domain names come into play. This article will provide the information you need to know about domain names so that you can be sure to pick the right one for your business. Below are the things you need to know.

Bad Domain Names: What Types of Domain Names Should You Avoid Using? | WebConfs.com

Things You Need to Know

1. Choosing a Domain Name

Choosing a domain name is important. It’s your brand’s calling card, so you want it to be memorable and relevant. What do I mean by relevant? Well, since this is an article about building your website, I’ll give you an example: if your business sells computer parts online and you’re looking at potential domain names like computersforless.com or cheap-computer-parts.com (which both sound like they might be spammy), maybe it’d be better if the domain name was something more descriptive of what the site does, perhaps something like onyourmark.com, samplenamehere.com, or toptencheapcomputerpartswebsiteverbuiltbyanyoneeverbeforeinthelifeofmankind.com. Hmm, well, the first two are examples are good, except for the last one. Therefore, memorability is a great key in choosing a domain name.

There are many sites available for browsing domains when making a decision on which one(s) to use: GoDaddyNameCheapBluehost, etc.

2. Domain Name Search

Domain name search is the process of finding a domain name that is available and can be registered. It’s not limited to one specific way, and it certainly isn’t limited to just one specific domain name registrar. Domain name search is done in various ways, including:

Searching on a search engine like Google

Conducting a WHOIS lookup on a domain name registrar site such as GoDaddyNameCheap, etc.

Using WHOIS Lookup tools provided directly by services like SampleNameHere

to search for a domain name.

How to Choose a Domain Name (10 Tips & Recommendations)

You should know, the WHOIS search and how it works. A WHOIS search is a way to find out who owns a domain name and who runs a website. You can use this information to find the owner of the website, or contact them directly if you want to contact them for any reason (e.g., if you want to buy their website). Many different tools allow you to do this for free, including some that come bundled with your domain registrar’s control panel.

3. How to Buy a Domain Name

When you purchase a domain name, you’re essentially purchasing the right to use that name. This can be done through several different companies known as registrars. These are businesses that manage the registration and maintenance of your domain names on behalf of the registry. These companies include BluehostGoDaddyNameCheap, Squarespace, etc Note that these companies must be accredited by The Internet Corporation for Assigned Names and Numbers (ICANN).

There are two main types of registrars: those who sell domains directly to users, and resellers who act as middlemen between registries and end-users. For example, GoDaddy acts as both a direct purchaser and reseller for many popular domain extensions like .com or .org; whereas Namecheap offers only direct sales but does not operate any of its servers (instead of using third party providers).

As such, when looking into buying your first or next domain name, it’s important to consider which type will suit your needs best — if you don’t know where to begin then try checking out our reviews page for some helpful suggestions!

4. People Who Run the Internet

Internet Corporation for Assigned Names and Numbers – ICANN

The ICANN is the global community that builds technology, sets standards, and creates guidelines to ensure the Internet continues to grow, evolve, and be accessible for everyone. It’s also responsible for managing domain names on the Internet. IANA

The Internet Assigned Numbers Authority (IANA) is a technical coordination body, formed in 1998 by ICANN to coordinate various activities related to Internet naming conventions and protocol parameters.

The global community builds technology, sets standards, and creates guidelines to ensure the Internet continues to grow, evolve, and be accessible to everyone.

Domain Names | Things You Need To Know About

ICANN coordinates the Internet’s global domain name system (DNS), a system of servers, data structures, and software that translates human-friendly computer hostnames into numerical IP addresses. ICANN functions as the coordinating body for all domain names, assignation of IP addresses, and other Internet protocol resources.

ICANN is a non-profit, private-sector, public benefit corporation incorporated in California on September 30th, 1998 with an international board of directors drawn from across all stakeholder groups including business; civil society; governments; consumers; community interests; technical communities, and academia.

ICANN’s mission is to ensure stable operation of the internet’s unique identifier systems such as IP address allocation so that they support security and stability while also promoting innovation through competition among registrars who sell domains names under these unique identifiers


We hope you enjoyed reading about the basic but important things you need to know about domain names and how they can be used to your advantage. Please, feel free to place your comments in the comment section below. If you have any questions, please feel free to reach out through our contact form. We’re here 24 hours per day, seven days per week so that we can help make your online business a success!

Phone/Text: 262-252-3000

Organizer, Wisconsin Business Owners

Founder & CEO, OnYourMark, LLC

Author, WebForging, A Practical Guide to the Art of Forging Your Web Presence

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